The Importance of Using Cash
Professor Dan Ariely
I watched a fabulous documentary called “(Dis) Honesty: The Truth About Lies” featuring Professor Dan Ariely’s lifelong work. Many great insights came out of his research, one of which is that dishonesty grows the further one is away from actual money.
In the documentary, Professor Ariely performs a matrix study which has people take a test where compensation is received at the end based on the honor system. The subjects take a test and are given the key to the test so they can see and report how many questions they answered correctly. The subject was then asked to shred their test and answers (or so they think). Once their test was “shredded” they then proceeded to a test monitor to report how many answer they got correct and then rewarded with money accordingly (i.e. the more correct answers, the more money they received for their time). In this study, they found that people “fudged” their results by one or two answers. If they had four correct, they likely reported six.
He then does the same matrix study, but this time after shredding their test instead of proceeding directly to the monitor for cash, they were given poker chips. Then, they would proceed three feet away to the “cashier” to turn their poker chips in for cash. What he found was that this ever so slight distancing from the money doubled the “fudge factor” in how many correct answers people were willing to report. If they had four correct, they were now willing to “fudge” more and report eight correct answers.
So, he tries the study one more time, but this time, he has people do a pre-test of writing down as many of the Ten Commandments as they can remember, or swear on a Bible. In this scenario, the number of people being honest in their reported test results increased to 100%! He even tested people of other religions and atheists to see if it would yield similar results, and the results held true. The conclusion is that a simple reminder of one’s own general moral code will lead to more honest behavior bmmhzdx.
Professor Ariely’s study shows that being reminded of moral behavior and keeping it top of mind can have huge impact on behavior. As an example, one country made one small change on the letter they sent out to collect back taxes. The simple little line of “nine in ten people pay their taxes on time” increased their collection rate by 5%, which sounds like a nominal number, but for a large country it means big money!
Thus, your MoneyBags Mission is to share this blog’s link with a friend and then watch Professor Ariely’s documentary “(Dis) Honesty: The Truth About Lies” with your kids. The program is currently on Netflix or is available for download on iTunes, GooglePlay or Vimeo. After watching, discuss as a group what the implications of this research means for your family as well as each individual and how it might influence your behaviors toward money as we use more debit, credit and online currencies. Perhaps you can come up with your own family’s Code of Honor to keep in your wallets, backpacks and hang on a wall. The Family Code of Honor will be a good nudge to remind everyone to always be honest and use good financial sense.
Here is to filling your MoneyBags!
Wendy
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